How to Create a Landing Page in WordPress?

How to Create a Landing Page in WordPress (Step-by-Step Guide)

A landing page is a focused web page designed to convert visitors into leads or customers. Unlike regular website pages, a landing page usually has a single goal such as getting form submissions, phone calls, or sign-ups. WordPress makes it easy to create landing pages using its default editor, page builders, or dedicated plugins, depending on your design and conversion needs.

Below are all practical methods, explained step by step.

Method 1: Create a Landing Page Using WordPress Block Editor (Gutenberg)

Step 1: Create a New Page

• Go to WordPress Dashboard

• Click Pages → Add New

• Enter a page title (example: “Free Consultation”)

Step 2: Use a Clean Layout

• From the right sidebar, choose Template → Full Width or Blank (depends on theme)

• Disable sidebar if option is available

Step 3: Add Landing Page Sections

Use blocks to structure the page:

• Heading block → Main headline

• Paragraph block → Short description

• Image block → Product or service image

• Button block → Call to action (CTA)

• Form block or shortcode → Lead form

Step 4: Optimize for Conversion

• Keep content minimal

• Use one clear CTA (Call Now, Get Quote, Sign Up)

• Remove unnecessary navigation if theme allows

Step 5: Publish Page

• Click Publish

• View and test on mobile and desktop

Best for: Simple landing pages, beginners

Method 2: Create a Landing Page Using a Page Builder (Elementor)

Step 1: Install Elementor

• Dashboard → Plugins → Add New

• Search Elementor

• Install and activate

Step 2: Create a New Page

• Pages → Add New

• Click Edit with Elementor

Step 3: Choose a Landing Page Template (Optional)

• Click Folder icon

• Select a pre-designed landing page template

• Insert template

Step 4: Customize Content

• Edit text, images, buttons

• Set CTA button link (form or click-to-call)

• Adjust spacing, colors, and fonts

Step 5: Mobile Optimization

• Switch to mobile view

• Adjust font size and padding

Step 6: Publish Page

• Click Publish

Best for: High-conversion pages, design control

Method 3: Create a Landing Page Using a Landing Page Plugin

Popular Plugins

• SeedProd

• Elementor Landing Page Templates

• OptimizePress

Step-by-Step (SeedProd Example)

1. Install SeedProd plugin

2. Go to SeedProd → Landing Pages

3. Click Add New Landing Page

4. Choose a landing page template

5. Edit content using drag-and-drop builder

6. Connect form with email or CRM (optional)

7. Publish the landing page

Best for: Marketing campaigns, lead generation

Method 4: Create a Landing Page Using Theme Page Templates

Step 1: Check Theme Templates

• Go to Pages → Add New

• In Page Settings, check Template dropdown

• Select Landing Page / Blank Page

Step 2: Add Content

• Use Gutenberg or builder

• Add headline, benefits, CTA, form

Step 3: Publish Page

• Click Publish

Best for: Lightweight landing pages without plugins

Method 5: Create a Custom Landing Page (Advanced Users)

Step 1: Create a Custom Page Template

• Create a PHP file in your theme folder

• Remove header, footer, sidebar

Step 2: Add Custom HTML/CSS

• Design page manually

• Add form, CTA buttons, tracking scripts

Step 3: Assign Template

• Create a new page

• Select your custom template

• Publish

Best for: Developers, performance-focused sites