How to Add Internal Links in WordPress?

How to Add Internal Links in WordPress (Step-by-Step Guide)

Internal linking means linking one page or post of your website to another page or post on the same website. Internal links help users navigate your site easily, improve SEO by passing link authority, and help search engines understand your site structure. WordPress provides multiple simple ways to add internal links without any technical knowledge.

Below are all methods explained step by step.

Method 1: Add Internal Links Using the Block Editor (Gutenberg)

Step 1: Open Page or Post

• Go to WordPress Dashboard

• Click Posts or Pages

• Open the content you want to edit

Step 2: Select Text

• Highlight the word or sentence you want to link

Step 3: Add Link

• Click the Link icon in the toolbar

• Search for an existing post or page by typing its title
  or

• Paste the internal page URL manually

Step 4: Apply Link

• Press Enter or click Apply

• Update or publish the page

Method 2: Add Internal Links Using the URL Search Feature

Step 1: Highlight Anchor Text

• Select the text where you want to add the internal link

Step 2: Search Your Content

• Click the Link icon

• Start typing the name of your post or page

• WordPress will automatically show related pages

Step 3: Select Page

• Click the correct page from the list

• Update or publish

Best for: Fast internal linking without copying URLs

Method 3: Add Internal Links to Images

Step 1: Select Image

• Open the page/post in editor

• Click on the image

Step 2: Add Link

• Click the Link icon

• Paste or search for the internal page URL

Step 3: Choose Link Behavior

• Optionally set Open in new tab

• Update or publish

Method 4: Add Internal Links Using Classic Editor

Step 1: Edit Content

• Open post or page using Classic Editor

Step 2: Select Anchor Text

• Highlight the text you want to link

Step 3: Insert Link

• Click Insert/Edit Link

• Search existing content or paste URL

Step 4: Save Changes

• Click Add Link

• Update the post/page

Method 5: Add Internal Links in Menus

Step 1: Open Menu Settings

• Dashboard → Appearance → Menus

Step 2: Select Pages

• Choose pages, posts, or categories

Step 3: Add to Menu

• Click Add to Menu

• Save menu

Best for: Navigation-based internal linking

Method 6: Use Plugins for Internal Linking (Advanced)

Recommended Plugins

• Link Whisper

• Internal Link Juicer

• Yoast SEO (internal linking suggestions)

General Steps

1. Install and activate plugin

2. Scan website for linking opportunities

3. Insert suggested internal links

4. Update content

Best for: Large websites and SEO-focused sites