Visual Web Design Isn’t Everything – Here’s Why

website design questions to ask

It is critical to understand that web design is a lot more than making a site look good.  This common reasoning confuses the tools that are used to make a sie look great visually with the goal of a website.

The goal of a website is to effectively communicate, entertain, sell convince and inform (and much more)

Web design requires a lot of expertise in graphics, coding and text layout.  This is often bundled conveniently under user experience.  The most common paths for getting a website design (as well as hiring us) are

Get a Site Template


  • Low Cost
  • Gets design features easily
  • Coding is done
  • Possible in some cases to customise it.


  • Customisation requires HTML and design knowledge
  • The layouts may not exactly be what you need.
  • No one to help when you have problems

Do It Yourself


  • No costs


  • Steep learning curve
  • High Time Costs
  • May need software
  • No one to help you.

Whichever route you take you re the one who makes the final decision on the design so it is important to know what to look for and what questions to ask.  This includes looking at other sites you like and don’t  like on the Web. Questions that should be asked are

  • Will the design of the site support or distract visitors
  • Will the layout make my content clear to visitors
  • How will it look in different browsers and devices?
  • Will it be static or dynamic
  • What will the overall style be?

Web Design Searching Tips

  • Make a list of sites you like and dislike.  But don’t  just look in your own field look in other areas too and see what particular things you like. Even if just one element.  This will help the webs design company a lot.
  • Look from different perspectives.  Look from the client perspective and check for important positioning of email and phone number and information.
  • If you have friends who had sites designed ask them what problems they and questions and pitfalls to ask and avoid.
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