Site Load Speed and Google Search
If average website visitors take just 6 to 8 seconds before deciding whether to stay on a site, how long will they wait for the site to actually load? Patience is not something you should take for granted when other websites are only a click away.
Start testing your site’s loading time early in the development stages. You want to catch the time suckers in your design, coding, or content as soon as possible. Table 5-1 shows some of the most common time consumers and some of the easiest to change:
Ways to Measure Page Loading Time
There are many easy-to-use tools that show you varying amounts of information about page loading time:
- Browser plug-ins – Some browsers offer plug-ins that will monitor the loading time of websites. Online services.
- There are sites on the Web where you can enter the URL of a page and get not only the time it takes for the page to load, but detailed information on every single element on the page, allowing you to pinpoint the culprit. Look at tools like Pingdom
Once you have your page speed measured you may want to improve it as it is a signal to Google as well for search.
Main Ways to Improve Website Load Speed
The main ways are
- Make your images as small as possible to make loading fast.
- Implement a caching plugin to reduce code loading time.
- Make sure you are not loading code that you don’t need.
- Host images on a separate server for speed of loading or on sub domain.